We’re Building The Future Of Maternal Health, Together.
Your investment today can change outcomes for mothers, babies, and entire economies.
Empowered Moms → Healthy Babies → Stronger Economies →
Empowered Moms → Healthy Babies → Stronger Economies →
Problem
Maternal mental health challenges affect millions, costing $14 billion annually in the U.S. (estimated $107B in 2025).
No predictive solutions
Early intervention care largely unavailable
Untreated MMH conditions risk long-term impacts on mother, infant, and families.
Rising costs of treating long-term effects of undiagnosed PPD
Why Now
Maternal mental health is the #1 cause of maternal mortality, with the U.S. leading in these devastating numbers. Shockingly, 75% of mothers go untreated each year due to:
Lack of screening
Inaccessible, fragmented care
Mental health stigma
Not understanding their experience
Solution
Strategies for Moms leverages technology, proprietary research, and data-driven media to deliver an entirely new standard of maternal well-being that ultimately reduces the economic burden and protects the health of families:
Predictive early-detection tools
AI-enhanced emotional and behavioral insights
Evidence-based content and therapeutic media
A research engine built for cross-sector collaboration
Our mission is to empower mothers, protect infants, and reduce the economic burden on families, employers, and health systems.
The Opportunity Is Now
Motherhood Is Ready For Innovation.
Maternal mental health is a $18 billion global market projected to grow at a CAGR of 29% over the next decade, driven by rising awareness, policy changes, and increasing demand for accessible care.
With 1 in 5 mothers experiencing mental health challenges and over 140 million births annually worldwide, the need for scalable, evidence-based solutions has never been greater.
Governments and employers are prioritizing maternal well-being, creating a surge in funding and partnerships.
Investing now positions stakeholders at the forefront of a rapidly expanding, recession-resilient market with untapped potential for innovation and impact.
2025-2035
A Defining Decade
Maternal Mental Health Market Size (USD Billion)
The Trends Driving Momentum
Rising demand for preventive and proactive care
Surge in health monitoring and emotional-analytics tools
Escalating need for behavioral and mental health support
Employers placing unprecedented focus on workplace wellness
Governments increasing funding and mandates for maternal health
A smarter, scalable model for maternal mental health—one that meets mothers where they are.
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Our proprietary research is the foundation of our competitive edge, offering unparalleled insights into underserved markets, resource gaps, and key risk factors in maternal mental health. What truly sets us apart is how our research gives moms a voice—an outlet to tell us exactly what they need. By making moms the greatest stakeholders in the development of our solutions, we ensure that every innovation is designed to address their real challenges and create meaningful impact. This approach not only empowers mothers but also solidifies our position as a trusted leader in a rapidly growing market.
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Our team brings together world-renowned experts in maternal mental health, business strategy, and technology, with expertise spanning mom-brain neuroscience, perinatal psychiatry, AI research, Ivy League innovation, and tech leadership including former Oura Ring advisory. We are uniquely positioned to develop groundbreaking solutions that transform maternal mental health care.
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Our founder’s story began with her experience of navigating the challenges of motherhood, leading her to create the Tap In Not Out book and TINO brand—a movement that inspires moms to rediscover their identity and know they’re not alone. TINO drives the authenticity and vision behind Strategies For Moms. This deep connection to the maternal experience isn’t just a brand story; it’s a strategic advantage; it’s the genuine “know-how”. By aligning our solutions with the real, unmet needs of moms, we tap into an underserved yet rapidly growing market with unparalleled authenticity. This foundation ensures our innovations resonate deeply with our audience, creating both emotional loyalty and scalable market impact.
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Tap In Not Out (‘TINO’) is more than a brand—it’s a revenue-driving powerhouse. By authentically connecting with moms, it builds trust, drives engagement, and converts loyalty into measurable growth. This scalable media ecosystem fuels key metrics like customer acquisition, retention, and product adoption, while unlocking high-growth opportunities in licensing, digital content, and e-commerce. It’s the engine powering our market expansion and long-term profitability.
Differentiators
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Our solutions create a multi-generational ripple effect by improving maternal mental health, enhancing child development, family stability, and community well-being. This impact drives opportunities for product development and customer expansion, increasing revenue through higher DAU, licensing, and strategic partnerships. By empowering moms, we’re not just fostering healthier futures—we’re building a scalable ecosystem with compounding growth potential.
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By leveraging technology, research, and community-driven insights, we deliver accessible tools that reduce healthcare costs, improve workforce productivity, and enhance family stability. Our approach not only addresses immediate challenges but also creates long-term economic value through scalable product offerings, increased customer engagement, and strategic partnerships, positioning us as a leader in this high-growth market.
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We use proprietary research data to create solutions that directly align with market demands, eliminating guesswork and ensuring relevance.
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We are creating targeted, scalable offerings that directly address the needs of moms and families. This market-driven approach unlocks new revenue opportunities through product innovation, customer expansion, and strategic partnerships, allowing us to expand into more markets.
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By addressing significant market needs with precision and world renowned expertise, we’re positioned as a leader in transforming maternal care and capitalizing on a high-growth sector.
Advantages
Built by experts. Guided by data. Designed for mothers. Proven for stakeholders.
© 2025 Strategies for Moms. Confidential & Proprietary.
Information contained herein may be used only with written authorization.
Ready to make strides?
Let’s build a healthier future for mothers and babies, together.
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